About the Role
Background: Desertification, along with climate change and the loss of biodiversity were identified as the greatest challenges to sustainable development during the 1992 Rio Earth Summit. Established in 1994, the United Nations Convention to Combat Desertification (UNCCD) is the sole legally binding international agreement linking environment and development to sustainable land management. The Convention seeks to support countries to address Desertification, Land Degradation, and Drought (DLDD). (www.unccd.int) To strengthen the Executive Secretary’s online presence and ensure consistent, timely, and engaging messaging across platforms, the UNCCD seeks to hire a consultant to support the preparation, management, and coordination of her social media communications, primarily on LinkedIn and Instagram, in both English and Arabic. Duties and Responsibilities: Under the direct supervision of the Executive Secretary, and in close collaboration with the Communication unit to ensure alignment and message coherence, the consultant will perform the following duties: Content Development and Planning • Develop and implement a social media content plan for the Executive Secretary’s LinkedIn and Instagram accounts. • Draft, edit, and post high-quality, engaging, and timely content of the Executive Secretary in both English and Arabic. • Prepare visual and multimedia materials (in collaboration with the Communications Unit, as needed). • Ensure content reflects UNCCD priorities, key messages, and the tone of the Executive Secretary’s public engagements. Engagement and Performance Monitoring • Monitor social media performance and audience engagement. • Provide regular analytics and insights to inform content adjustments. • Identify opportunities for increased engagement and strategic outreach. Event Coverage • Provide on-site social media support to the Executive Secretary for major events, including: - CRIC 23 (Panama) - COP 17 (Mongolia) • Support remote coverage for other field missions and high-level events, as feasible.