About the Role
Main Responsibilities
Online communication and social media
Participate in the design and implementation of the OECD communication strategy on development, going beyond dissemination, to improve impact, and better engage with OECD audiences, in line with communications priorities and planning calendars.
Help align the digital communication efforts of DCD and DEV with corporate best practice, and coordinate closely with the Directorate for Communication (COM) on corporate priorities.
Prepare, edit and post compelling quality content for social media and the web.
Manage the editorial content of the OECD newsletter on development.
Manage the editorial content of the DevMatters blog.
Stay abreast of OECD substantive discussions on development, create and manage a coherent editorial calendar as part of DCD and DEV’s communication calendars.
Draft, post and work closely with other teams to create multimedia storytelling, series and campaigns.
Create comprehensive social media toolkits for campaigns (video, graphs, dataviz …) consistent with a strong visual identity, immediately recognisable.
Monitoring and evaluation
Track metrics and provide regular reports on social media performance with key insights and lessons learned.
Evaluate social media channels (X, Facebook, Youtube, Linkedin) with a view to optimise their use.
Listen to OECD’s audiences to feed campaigns with strategic insights.
Training and knowledge sharing
Build corporate expertise: contribute to social media governance and disseminate best practices among social media practitioners within DCD and DEV.
Advise on investment in new and existing tools, etc.
Engage with the DevCom network of sustainable development communicators to share best practices and develop joint campaigns.
Cultivate in-depth understanding of social media platforms and trends to guide colleagues and contribute as a thought leader on best practices across platforms.
Work with communication colleagues in DCD and DEV, including web, publications and media relations, to create a collaborative environment that encourages consistent and effective amplification of messages.